Pattern #129: Right Or Left Aligned Forms

Pattern #129  Tested 3 timesFirst tested by Ardit Veliu Recently tested by Lars Skjold Iversen on Nov 30, 2024

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Right Or Left Aligned Forms (Variant A) Right Or Left Aligned Forms (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

?

Leads

(2 tests)

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tested on

Tests

Pattern #129: Right Or Left Aligned Forms
Was Tested On Finn.com by Maksim Meged

Replaced

Isolated

Test # 546 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Maksim Meged    Aug 01, 2024 Test link

Find Out How It Did With 6,674 Visitors

  • Measured by completed order

  • Measured by completed form

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

In this signup flow experiment, form fields on the right hand side (control) were shifted to the left column (variation). Impact on account creations and checkouts was measured.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 565 on Umbraco.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lars Skjold Iversen    Nov 30, 2024 Test link

Find Out How It Did With 5,654 Visitors

  • Measured by interaction with form

  • Measured by form submitted

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, the right vs left position of a form (at the bottom of a landing page) was a/b tested. Impact on progression and form completion was measured.

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Replaced

Isolated

Test # 469 Apr 28, 2023 Test link

Find Out How It Did With 2,908 Visitors

  • Measured by form completions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, a right side form shifted in position to the left. Impact on leads was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.