Pattern #21: What It's Worth

Pattern #21  Tested 8 timesFirst tested by Matt Connor Recently tested by Vinicius Barros Peixoto on Dec 30, 2022

Based on 8 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
What It's Worth (Variant A) What It's Worth (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

?

Leads

(3 tests)

-

Signups

-

Engagement

?

Sales

(4 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(8 tests)

Tested on

Tests

Pattern #21: What It's Worth
Was Tested On Ssdnodes.com by Matt Connor

Added

Isolated

Test # 88 on Ssdnodes.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Matt Connor    Mar 31, 2017 Test link

Find Out How It Did With 2,306 Visitors

  • Measured by checkout page visits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Shopping Cart

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Added

Isolated

Test # 448 on Zapimoveis.com.b... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name V. Barros Peixoto    Dec 30, 2022 Test link

Find Out How It Did With 136,584 Visitors

  • Measured by lead form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, the B variation showed the relative discount in price from within the most recent 12 months as a percentage point. A tooltip was also shown which explained this message on hover. 

Get Access To See The Test Results

Added

Isolated

Test # 431 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Sep 23, 2022 Test link

Find Out How It Did With 34,645 Visitors

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Pricing

In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.

Get Access To See The Test Results

Added

Isolated

Test # 5 on Busyteacher.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Andrei Zakhareuski    Jan 23, 2022 Test link

Find Out How It Did With 4,895 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

Get Access To See The Test Results

Replaced

Isolated

Test # 380 on Getninjas.com.br by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Rodolfo Lugli    Oct 27, 2021 Test link

Find Out How It Did With 4,347 Visitors

  • Measured by completed form

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).

Get Access To See The Test Results

Added

Isolated

Test # 301 on Zapimoveis.com.b... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name V. Barros Peixoto    May 31, 2020 Test link

Find Out How It Did With 136,682 Visitors

  • Measured by successful lead form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

Get Access To See The Test Results

Added

Isolated

Test # 117 on Ssdnodes.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Matt Connor    Oct 02, 2017 Test link

Find Out How It Did With 4,000 Visitors

  • Measured by visits to next step of checkout

  • Measured by visits to a thank you page

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Shopping Cart

Get Access To See The Test Results

Added

Isolated

Test # 2 on Wpallimport.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Louis Reingold    Jan 01, 2016 Test link

Find Out How It Did With 7,009 Visitors

  • Measured by visits to post-thank you page

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Pricing

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.