Pattern #27: More For Less Headline

Pattern #27  Tested 3 timesFirst tested by Jaymie Friesen Recently tested by Martin Wong on Jan 14, 2018

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
More For Less Headline (Variant A) More For Less Headline (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tested on

Tests

Pattern #27: More For Less Headline
Was Tested On Examine.com by Martin Wong

Replaced

Isolated

Test # 144 on Examine.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Martin Wong    Jan 14, 2018 Test link

Find Out How It Did With 15,542 Visitors

  • Measured by thank you page visits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 142 on Streamlineicons.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Vincent Le moign    Jan 13, 2018 Test link

Find Out How It Did With 17,575 Visitors

  • Measured by adds to cart

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

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Replaced

Isolated

Test # 37 on Onlinefaxes.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jaymie Friesen    Apr 09, 2016 Test link

Find Out How It Did With 21,822 Visitors

  • Measured by starting the signup funnel

  • Measured by visits to thank you page (3 more steps)

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.