Pattern #5: Top Aligned Labels

Pattern #5  Tested 3 timesFirst tested by Hugo Palm Recently tested by Jakub Linowski on Feb 27, 2022

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Top Aligned Labels (Variant A) Top Aligned Labels (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

?

Leads

(1 tests)

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tested on

Tests

Replaced

Isolated

Test # 77 on Easycredit.se by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Hugo Palm    Dec 05, 2016 Test link

Find Out How It Did With 8,292 Visitors

  • Measured by form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

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Replaced

Isolated

Test # 341 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alex James    Feb 25, 2021 Test link

Find Out How It Did With 579,148 Visitors

  • Measured by form completions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

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Replaced

Isolated

Test # 399 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Feb 27, 2022 Test link

Find Out How It Did With 2,073 Visitors

  • Measured by completed sales

  • Measured by visits next step

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Checkout

In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.