Pattern #99: Progress Bar

Pattern #99  Tested 6 timesFirst tested by Alexander Krieger Recently tested by Jakub Linowski on Nov 13, 2024

Based on 6 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Progress Bar (Variant A) Progress Bar (Variant B)

Expected Median Effects Of B

?

Progression

(4 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(5 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(6 tests)

Tested on

Tests

Added

Isolated

Test # 227 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alexander Krieger    Mar 04, 2019 Test link

Find Out How It Did With 11,418 Visitors

  • Measured by total leads

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

  1. Fill out the termination
  2. Send termination
  3. Proof of termination

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Added

Isolated

Test # 228 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Mar 05, 2019 Test link

Find Out How It Did With 12,961 Visitors

  • Measured by total orders

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

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Added

Isolated

Test # 229 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Mar 08, 2019 Test link

Find Out How It Did With 11,214 Visitors

  • Measured by total sales

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

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Replaced

Isolated

Test # 267 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Nov 05, 2019 Test link

Find Out How It Did With 8,552 Visitors

  • Measured by visits forward or backwards

  • Measured by checkouts

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Checkout

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.

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Added

Isolated

Test # 499 on Shmoodyapp.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Michael McSweeney    Oct 20, 2023 Test link

Find Out How It Did With 56,735 Visitors

  • Measured by checklist starts

  • Measured by checklist completion

  • Measured by purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, a progress bar was added to a signup flow of a mental health app. It appeared on numerous steps of a onboarding flow. Impact on signup completions and checkouts was measured.

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Isolated

Test # 562 Nov 13, 2024 Test link

Find Out How It Did With 2,313 Visitors

  • Measured by checkout visits

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Checkout

In this experiment, a 3 step progress bar was added starting on a checkout funnel (dedicated add-to-cart page, greeting card step and order summary). The progress bar also showed any completed steps as a "checked off" state. More so, users were able to use the progress bar as a navigation item to any previously completed and currently active steps. Impact on sales was measured.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.