15 Patterns and Tests by Daniel Shapiro

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Pattern #63  Tested 6 times  First tested by Niels Hapke  Recently tested by Samuel Hess on Nov 25, 2021

Pattern #63: Trust Seals

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Pattern #62  Tested 4 times  First tested by Marlies Wilms Floet  Recently tested by Daria Kurchinskaia on Jan 30, 2023

Pattern #62: Urgent Next Day Delivery

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Pattern #61  Tested 1 timesTested by Rob Draaijer on Apr 21, 2017

Pattern #61: Local Headline

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Pattern #60  Tested 7 times  First tested by Vito Mediavilla  Recently tested by Jakub Linowski on Jun 16, 2021

Pattern #60: Repeated Bottom Call To Action

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Pattern #59  Tested 1 timesTested by Nicholas Evans on Feb 20, 2018

Pattern #59: Inverted Or Consistent Button Styles

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Pattern #58  Tested 4 times  First tested by Jakub Linowski  Recently tested by Stanley Zuo on Mar 11, 2022

Pattern #58: Full Height False Bottom

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Pattern #57  Tested 1 timesTested by Jakub Linowski on Jul 25, 2019

Pattern #57: Maybe Later

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Pattern #56  Tested 2 times  First tested by Rodrigo Maués  Recently tested by Jakub Linowski on Mar 09, 2019

Pattern #56: Hover Button

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Pattern #55  Tested 1 timesTested by Craig Kistler on Apr 29, 2024

Pattern #55: Conversational Filters

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Pattern #54  Tested 1 timesTested by Oskar Zabik on Dec 03, 2014

Pattern #54: Buy Now Or Smaller Commitment Button

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Pattern #53  Tested 1 timesTested by Niels Hapke on Feb 01, 2018

Pattern #53: Problem-Solution Headline

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Pattern #52  Tested 4 times  First tested by Justin Baer  Recently tested by Michael McSweeney on Nov 28, 2023

Pattern #52: How It Works

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Pattern #51  Tested 7 times  First tested by Martin Wong  Recently tested by Andrey Prokhorov on Feb 29, 2024

Pattern #51: Shortcut Buttons

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Pattern #50  Tested 1 timesTested by Martin Wong on Apr 04, 2018

Pattern #50: Autoplay Video

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Pattern #49  Tested 12 times  First tested by Daniel Shapiro  Recently tested by Alexander Krieger on Nov 17, 2022

Pattern #49: Above The Fold Call To Action

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Pattern #48  Tested 2 timesTested by Ardit Veliu on May 25, 2023

Pattern #48: Video Testimonials

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Pattern #47  Tested 0 timesTested by on

Pattern #47: Benefit-Lead Labels

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Pattern #46  Tested 5 times  First tested by Daniel Shapiro  Recently tested by Daria Kurchinskaia on Oct 22, 2024

Pattern #46: Pay Later

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Pattern #45  Tested 7 times  First tested by Nathon Raine  Recently tested by Sandis Viksna on Jul 28, 2022

Pattern #45: Benefit Bar

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