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Test #34 on Theorytestpro.co.uk by Henry Dillon   Mar 01, 2016 Desktop Home & Landing

Henry Dillon Tested Pattern #11: Gradual Reassurance In Test #34 On Theorytestpro.co.uk

Test #12 on Covenanteyes.com by Nicole Morris   Dec 01, 2015 Desktop Mobile Home & Landing

Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).

Test #23 on Checkineasy.com by Justin Baer   Oct 01, 2015 Desktop Mobile Home & Landing

Justin Baer Tested Pattern #52: How It Works In Test #23 On Checkineasy.com

Test #60 on Embracepetinsurance.... by Matt Aster   Sep 30, 2015 Desktop Home & Landing

Matt Aster Tested Pattern #8: Natural Language Forms In Test #60 On Embracepetinsurance....

Test #6 on Runrun.it by Franklin Valadares   Sep 15, 2015 Desktop Mobile Home & Landing

Franklin Valadares Tested Pattern #85: Benefit Button In Test #6 On Runrun.it

Test #15 on Embracepetinsurance.... by Matt Aster   Aug 28, 2015 Desktop Home & Landing

Matt Aster Tested Pattern #8: Natural Language Forms In Test #15 On Embracepetinsurance....

Test #53 on by Someone   Aug 01, 2015 Desktop Home & Landing

Someone Tested Pattern #6: Customer Star Ratings In Test #53

Test #43 on Embracepetinsurance.... by Matt Aster   Aug 01, 2015 Desktop Mobile Home & Landing

Matt Aster Tested Pattern #6: Customer Star Ratings In Test #43 On Embracepetinsurance....

Test #36 on Wpallimport.com by Louis Reingold   May 01, 2015 Home & Landing

Louis Reingold Tested Pattern #11: Gradual Reassurance In Test #36 On Wpallimport.com

Test #25 on Nousdecor.com by Heather Gillette   Jan 01, 2015 Desktop Home & Landing

Heather Gillette Tested Pattern #11: Gradual Reassurance In Test #25 On Nousdecor.com