All Latest 535 A/B Tests

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Only show the highest quality tests with a p-value < 0.05

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MOST RECENT TESTS

Test #177 on by Devesh Khanal May 17, 2018 Desktop Shopping Cart

Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #177

Test #178 on by Devesh Khanal May 17, 2018 Desktop Product

Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content

Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com

Test #174 on Examine.com by Martin Wong May 13, 2018 Desktop Mobile Checkout

Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com

Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com

Test #173 on Rollbar.com by Mike Smith May 08, 2018 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com

Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup

Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu

Test #169 on Mt.com by Vito Mediavilla Apr 24, 2018 Desktop Listing

Vito Mediavilla Tested Pattern #37: List Or Grid View In Test #169 On Mt.com

Test #170 on Goodui.org by Jakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org

Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing

Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #164 on Examine.com by Martin Wong Apr 04, 2018 Desktop Mobile Thank You