All Latest 535 A/B Tests
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MOST RECENT TESTS
Test #137 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #138 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #135 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #135 On Akademiafotografii.p...
Test #136 on
Missetam.nl
by
Marlies Wilms Floet
Dec 18, 2017
Desktop
Product
Marlies Wilms Floet Tested Pattern #42: Countdown Timer In Test #136 On Missetam.nl
De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.
Test #134 on
Kenhub.com
by
Niels Hapke
Dec 14, 2017
Desktop
Product
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com
In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Test #133 on
Bing.com
by
Ronny Kohavi
Dec 13, 2017
Desktop
Mobile
Listing
Ronny Kohavi Tested Pattern #43: Long Titles In Test #133 On Bing.com
In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.
HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments
Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.
Test #132 on
Sjvc.edu
by
Phillip Barnes Tested Pattern #41: Sticky Call To Action In Test #132 On Sjvc.edu
In this test, a footer with a button to a lead form was turned into a floating one.
Test #131 on
Kenhub.com
by
Niels Hapke
Dec 11, 2017
Desktop
Home & Landing
Niels Hapke Tested Pattern #11: Gradual Reassurance In Test #131 On Kenhub.com
Test #130 on
Kenhub.com
by
Niels Hapke
Dec 07, 2017
Desktop
Pricing
Niels Hapke Tested Pattern #17: Least Or Most Expensive First In Test #130 On Kenhub.com
In this experiment, the plans were sorted by the most expensive first, left to right (variation).
Test #128 on
Acousticalsurfaces.c...
by
Nina Bayatti Tested Pattern #20: Canned Response In Test #128 On Acousticalsurfaces.c...
Test #127 on
Glass.net
by
Mark Freedle
Nov 23, 2017
Desktop
Mobile
Listing
Mark Freedle Tested Pattern #42: Countdown Timer In Test #127 On Glass.net
Test #126 on
Rollbar.com
by
Mike Smith
Nov 22, 2017
Desktop
Signup
Mike Smith Tested Pattern #40: Blurred Product Background In Test #126 On Rollbar.com
Test #125 on
Vivareal.com.br
by
Rodrigo Maués
Nov 13, 2017
Desktop
Product
Rodrigo Maués Tested Pattern #38: Faded Background Form In Test #125 On Vivareal.com.br
Test #119 on
Vivareal.com.br
by
Rodrigo Maués
Nov 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #36: Fewer Or More Results In Test #119 On Vivareal.com.br
Test #120 on
Vivareal.com.br
by
Rodrigo Maués
Nov 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #37: List Or Grid View In Test #120 On Vivareal.com.br
Test #117 on
Ssdnodes.com
by
Matt Connor
Oct 02, 2017
Desktop
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com
Test #116 on
Homewarrantyreviews....
by
Sumantha Shankaranarayana
Oct 01, 2017
Desktop
Home & Landing
Sumantha Shankaranarayana Tested Pattern #33: Example Situations In Test #116 On Homewarrantyreviews....
Test #118 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...
The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).
Test #114 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #32: Condensed List In Test #114 On Akademiafotografii.p...
Test #113 on
Vivareal.com.br
by
Rodrigo Maués
Sep 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #31: Instant Filter Results In Test #113 On Vivareal.com.br
